1/30/2012
Sample letter to Southwest Airlines
Here is a sample letter to Southwest airlines that may help express your desire to have AirTran service remain at SRQ:
Date:
Mr. Gary Kelly
President and Chief Executive Officer
2702 Love Field Drive
Dallas, Texas 75235
Dear Mr. Kelly,
As one of nearly 400,000 customers flying AirTran from Sarasota Bradenton International Airport (SRQ) last year, I must go on record as stating that Southwest’s decision to pull the existing air service by AirTran—now Southwest through the 2011 acquisition of AirTran—is a grave mistake for Southwest’s business future and once stellar reputation. Southwest website states:
Southwest Airlines has always been devoted to each and every community that we serve. Our employees, customers, and neighbors make the Southwest Family the LUVing place that it is, and we are proud to offer our cities more than just friendly and affordable air service. We offer our hearts.
Frankly, your website needs an update as its devotion to each and every community (they) serve is misleading if not false. I can assure you that I will not drive to another community to fly on your airline because not only have you rejected our community but you have also removed viable service that was successfully serving the market.
Sarasota Manatee provides a number of advantages including a strong link to your focus city in Baltimore with the Orioles spring training here; Siesta Beach, chosen as America’s best beach in 2011; Bradenton has the premier sports school in the nation: IMG Academy; bi-county development of over $40 million of construction of Americas first and only world class rowing facility, and cultural attractions unparalleled in Florida just to name a few.
Company CEO’s are heroes or villains in the final analysis. The heroes are the ones that address the customer’s needs and challenges. There is still time to reverse this misjudgment and address your prior customer’s need. Hopefully you will meet the challenge.
Sincerely,
Name
Frequent Flier #
